Our Story
RaccoonGuts is an edgy & gothic alternative clothing brand based out of Toronto, Canada. Born from a desire to pursue a career in art and fashion, and dedicated to sustainable production, all illustrations are created by our founder Hayley, and printed locally. We create clothes for anyone with gothic tastes and an all-black wardrobe.
RaccoonGuts was founded in 2019 by Hayley before starting their degree in fashion design at Toronto Metropolitan University. In the year leading up they had intensively studied how to start a fashion brand before realizing that in reality the only way they could effectively learn was to just start doing it. They started by teaching themselves to screen print, and channelled both their interest in the occult and artistic passion into the tarot prints they use in their work.
Since getting their degree they have since shown their work at multiple runways throughout the continent, most notably New York Fashion Week, and Fashion Art Toronto, both in 2023. They vend regularly at expos and markets in Toronto, and are beginning to sell shirts at Canadian retailers, as well as maintaining an online presence.